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Talking Point: Inclusive/exclusive? F1 takes a new direction in Sponsorship

Talking Point: Inclusive/exclusive? F1 takes a new direction in Sponsorship

One of the moves this weekend which did not attract widespread coverage in the F1 media, but which could prove significant, was the appointment by F1’s new management of US-based Creative Artists Agency to sell sponsorship rights globally. This follows the appointment last month of Murray Barnett (ex World Rugby chief commercial officer) as head […]

Read 5 months ago, James Allen on F1

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